Useful marketing
for people on the tools.
Straightforward guides, timely updates, and practical ideas for sharing good work, getting found locally, and keeping your phone from becoming another job.
Before and After Photos — Your Best Free Marketing Tool
Why before-and-after photos outperform almost any other marketing a tradesman can do — and how to actually use the ones already sitting in your camera roll.
How to Get More Building Jobs Through Social Media
A practical guide for UK tradesmen on winning more building jobs through Facebook and Instagram — what to post, how often, and why it works.
Social Media for Tradesmen — The Complete Beginner’s Guide
Everything a UK tradesman needs to know to start using social media to win more work — platforms, what to post, how often, and common mistakes to avoid.
Ask your own social media advisor: what Grafter’s WhatsApp chat can actually tell you
See how Grafter’s WhatsApp social media advisor uses your trade, area, connected accounts and recent posts to give practical marketing guidance.
· 7 min readBefore and after: why transformation photos are your best marketing
Learn how tradesmen can shoot stronger before-and-after photos using consistent angles, light and framing to show the quality of finished work.
· 8 min readHow much does a social media manager cost? (and what tradesmen actually need)
Compare freelancer, agency, in-house and DIY social media costs for UK tradesmen, including what you really get for £29 a month.
· 9 min readWhich social media platform is best for tradesmen in the UK?
A direct comparison of Facebook, Instagram, LinkedIn and Nextdoor for UK tradespeople, with a clear recommendation on where to start and how to use each one.
· 8 min readWhat should tradesmen post on social media? (With real examples)
Practical social media ideas for UK tradespeople, with examples covering before-and-after photos, finished jobs, reviews, process shots and useful tips.
· 9 min readHow to use Facebook local groups to get trade leads
A practical guide to finding useful local Facebook groups, following their rules and building recognition without spamming for trade leads over time locally.
· 8 min readBest time to post on Instagram and Facebook as a tradesperson
Useful posting windows for UK tradespeople on Instagram and Facebook, plus a simple way to find the times that suit your own customers without guesswork.
· 7 min readHow to post job photos without making them look unprofessional
A practical guide to choosing, cropping, and captioning finished-job photos so they build trust instead of looking rushed.
· 6 min readThe best times to post trade work on Instagram
A no-nonsense posting routine for builders and local trades who want to share finished work without living on their phone.
· 5 min readSocial media for tradesmen: a simple weekly routine
A realistic weekly rhythm for sharing your work, answering enquiries, and keeping marketing from taking over the job.
· 7 min readWhy a WhatsApp social media tool makes sense for local trades
The case for a message-first way to turn job photos into social posts, without adding another complicated app to the van.
· 5 min read