A portfolio is not a dump of every photo on your phone. It is a short, organised selection that helps a potential customer recognise the kind of job you want to do.
Choose projects for range and relevance
Pick examples that show different services, finishes or project sizes. If you want more bathroom refurbishments, lead with a strong bathroom project rather than a collection of unrelated tool photos. Keep the portfolio current and remove work that no longer reflects the services you offer.
Add a short, factual project note
For each example, explain the customer's brief, the work you completed and one detail that mattered. Avoid claims such as “best in town” or “guaranteed to last” unless you can substantiate them. Do not reveal a customer's address, budget or personal circumstances.
Use photos responsibly
Ask the customer before photographing or publishing their property. Choose clear images that show the result; include a detail photo only when it helps explain the craftsmanship. Check for faces, house numbers, paperwork and reflections before publishing.
Group projects by service or use a few well-labelled case studies so the gallery is easy to scan on a phone. Link each example to the relevant service page and make the enquiry route visible.
For more, read how to write a trade project case study, build a portfolio from job photos and the job-photo privacy guide.