There is no posting schedule that guarantees more reach or booked jobs. A useful pace is one you can keep up without distracting from safe work, customer service or the quality of the content.
Start with your available time
Choose a weekly or fortnightly target that fits your workload. One clear post with a genuine project or helpful answer is more useful than several rushed posts that repeat the same message. Batch captions or schedule posts when you have time, but check that dates and availability remain accurate.
Build a small content buffer
Keep a list of common customer questions and a folder of approved job photos. Capture images only when it is safe and the customer has agreed. This makes it easier to share a relevant update during a busy week without staging or misrepresenting work.
Review business outcomes, not a magic number
Track relevant enquiries, profile visits or conversations if those measures help your business. Compare a reasonable period; small numbers fluctuate. If posting more leaves less time to respond to customers, reduce the schedule.
Social platforms change how content is distributed, and results vary by audience and post. The simple weekly social routine and content calendar for trade businesses can help you plan a manageable rhythm.