You do not need a fresh, extraordinary job every time you post. A few repeatable themes can make it easier to share useful, genuine information while keeping the focus on the work you actually do.
1. Completed work
Show a finished job with permission and a brief explanation of the scope. Include a before-and-after only when the images are comparable and do not hide important context. Our job photo checklist covers practical capture tips.
2. Process and preparation
Explain what happens before work starts, how you protect a customer's home or what details help you assess a job. Keep safety advice within your expertise and never encourage viewers to attempt hazardous work themselves.
3. Materials and choices
Describe the difference between options you regularly install, including relevant maintenance or limitations. Avoid absolute claims that one product is always best; suitability depends on the building, specification and customer needs.
4. Customer questions
Answer one question at a time: what information to send for a quote, what a site visit covers, or how to prepare an area. Do not publish a customer's private question or project details without permission.
Rotate the themes based on your actual projects and enquiries. Use a simple weekly plan and review which posts bring relevant conversations—not just likes. The weekly social routine for tradesmen and trade content calendar offer ways to keep it manageable.