Good decorating is visible in both the preparation and the finished surface. Your online examples can help a customer understand the difference, as long as the photos are honest and the caption explains what the job involved.
Photograph the work in context
With permission, take a wide view of the finished room and a few details that show edges, corners, woodwork or another part of the finish. If you show a before-and-after, use similar angles and lighting so the comparison is fair. Do not apply filters that change paint colour.
Explain the preparation
Customers may not know why filling, sanding, masking or protecting a space matters. A short post can explain one step and why it was needed on that job. Be accurate: preparation varies by surface and condition, so do not suggest that one method suits every room.
Describe your services and standards
Make clear whether you take on interior, exterior, commercial or specialist work. Mention real qualifications or product systems only where they apply. A portfolio grouped by service can help visitors find relevant examples without scrolling through unrelated jobs.
Ask before photographing a customer's home and check the frame for personal items or identifying details. See how to build a trade portfolio, how to write a job caption and how to photograph small rooms.