Plastering is often judged by the finished surface, but customers may not understand the preparation and conditions behind it. A good post can show the result and explain one useful part of the job without turning into a technical lecture.
Choose photos that show the work
With the customer's permission, take a wide shot of the finished room and a detail of the surface or an edge. Use even light where possible and keep the camera level. Strong side lighting can make small variations look dramatic, so avoid presenting a misleading view of the finish.
If you include a before photo or a work-in-progress image, label it clearly. Do not imply that an unfinished stage is the final result.
Explain one part of the process
Write a short note about the surface preparation, repair or finish that was relevant on that job. Conditions differ, so avoid claiming that one product or technique is right for every wall. Do not provide a remote diagnosis for a customer's specific property from a social-media comment.
Keep customer information private
Check the frame for house numbers, family photos, paperwork and reflections. Ask before taking or publishing images inside a home. If the customer prefers not to be identified, keep the location broad or leave it out.
See our job-photo checklist, caption-writing guide and privacy guide for home photos.