A caption does not need to sound like an advert. It needs to help someone understand what the photo shows and why the work might be relevant to their own project.

Use a simple three-part structure

  1. Name the work: “Replaced a damaged section of guttering.”
  2. Add one useful detail: mention the material, finish, access challenge or customer requirement if it is accurate and appropriate to share.
  3. Give a clear next step: invite people to ask about similar work or contact you for an assessment, without promising a result you cannot guarantee.

For example: “New timber gate fitted in Harrogate, with the posts reset to suit the uneven ground. If you need a repair or replacement, send us a message with your area and a brief description.”

Keep it factual and local

Use the service name and broad area naturally when it helps readers. Avoid repeating a list of keywords, inventing savings or claiming that a job is “the best” without evidence. Do not include the customer's full address or private details.

Match the caption to the image

Do not describe work the photo does not show. If the image is a detail shot, explain what the detail is; if it is a before-and-after, make the order clear. Ask permission and check the image for identifying information before posting.

For more examples, read how to post job photos professionally and what tradesmen should post on social media.