An FAQ page is useful when it answers questions customers actually ask before choosing or contacting you. It should reduce uncertainty, not replace a service description, quotation or conversation about a specific job.
Collect questions from real conversations
Keep a note of repeat questions from calls, site visits and messages. Common topics include which jobs you take, where you work, what information helps with a quote, whether a visit is needed, and how customers can prepare. Use your own answers rather than copying another company's policies.
Write direct, bounded answers
Answer the question in the first sentence, then add the detail that matters. If price depends on inspection, say so instead of publishing a misleading “from” figure. If you do not offer emergency call-outs, do not imply round-the-clock availability. Separate general information from a confirmed booking or contract.
Keep answers current
Review statements about coverage, lead times, payment methods and services whenever they change. Link to a full service page or contact route when the answer needs more explanation. Do not include personal customer details in examples without permission.
Google's SEO Starter Guide recommends creating helpful content for people; an FAQ should meet that standard rather than exist only to target keywords. See our trade service page guide and quote form guide.