One completed job can provide more than one useful story, but it should not become a week of near-identical “another one finished” posts. Choose distinct details and space them out so each post has a reason to exist.
Capture a small set of views
With customer permission, take a wide image of the finished result, a closer detail and—where appropriate—a before or process photo. Keep the angle and lighting as consistent as the work allows. Do not photograph unsafe or unfinished work in a way that could mislead someone about the final result.
Build different posts from different facts
One post can explain the original brief. Another can focus on a material choice or finish. A third might answer a question you regularly hear about the job. Use only facts you know; do not invent a customer quote, saving or performance claim.
If you publish on multiple channels, adapt the crop and wording for each instead of copying every element unchanged. Include the trade and broad area naturally where useful, but do not expose the customer's exact address.
Keep a permission record
Confirm where images may appear and respect any limits the customer sets. Before publishing, inspect the background for names, house numbers, faces and documents. Our photo privacy guide and caption-writing guide give practical checks.