Built for tradesmen. Runs on WhatsApp. That's it.
Send a photo.
Get a post.
Done in
WhatsApp.
Builders, electricians, plumbers, the lot — send us a job photo and a sentence about what you did. We send back a caption and a branded post, ready for Facebook and Instagram. No app to download. No dashboard to figure out at 9pm. Just the WhatsApp you've already got open.
Real post from Grafter
ONE MESSAGE / THREE SIMPLE STEPS
Real Grafter workflowSend it. Caption it. Share it.
01Send the job
02Pick a caption
03Approve the post
No new app. No content calendar. Just WhatsApp.
One of our first customers
“It’s the first time posting my work hasn’t felt like another job to quote for.”
Marcus Bell · Bell & Son Joinery · Leeds
Made for the gap between jobs Your photos stay yours Starts with a WhatsApp message
The bit that matters
Stop leaving
the proof
in your camera roll.
The best advert for a tradesperson is the job they just finished. Trouble is, it usually just sits in your camera roll between 400 photos of a socket you can't remember taking. Grafter gets it out the door before the next call comes in.
Your best pictures
Send one clear shot or a few angles. We'll work with what you've got.
Your voice
We tidy up the sentence, we don't rewrite you into someone else. Still sounds like you said it.
Ready anywhere
One post, works for Instagram, Facebook, or just your WhatsApp status if that's more your speed.
Built to get found
Hashtags, area tags, proper labelling — sorted automatically. You just pick a caption. More eyes on your work, zero extra effort from you.
No faffing about
From the van
to the feed.
Send your job photos to the Grafter WhatsApp number. That's the whole first step.
Not set up yet?
Get Facebook and Instagram ready in 20 minutes.
Quick guide to setting up your Page, switching Instagram to Business, and hooking both up to Grafter. Twenty minutes, once, and you're never doing it again.
Read the setup guideNews and guides for tradespeople
Marketing that fits
around the job.
Made for the people doing the work
If you finish
it, show it.
For tradespeople across the UK.
BuildersElectriciansPlumbersRoofersKitchen fittersJoinersLandscapersDecorators
The honest comparison
A manager’s job.
Without the manager’s bill.
Grafter does the bit that actually eats your evening: turning real job photos into posts, consistently. It's not a marketing department. It won't run your ad spend or manage your reviews. It just makes sure the work you're proud of actually gets seen.
| Option | Typical public pricing | What you’re paying for |
|---|---|---|
| UK freelance manager | £250–£800 / month | Posting and basic content support |
| UK agency | £400–£1,500+ / month | More platforms, strategy and reporting |
| UK in-house hire | £22,000–£35,000 / year* | A person, before employer costs |
| Grafter | £29 / monthSame job, one message. | Consistent posts from every job, in WhatsApp |
*Indicative UK salary range before employer costs. Public pricing varies with volume, platforms, paid media and strategy. See Bark’s UK price guide, Birdeye’s UK ranges and Agorapulse’s freelance overview.
You’re not getting a full marketing department.
Start for free You're getting consistent, decent posts from every job, for less than a tenth of what a person costs to do the same thing. That's the bit most trades businesses actually need to keep happening — not a strategy deck.
Do I need to download an app?
No. You do not download anything. Send one finished-job photo or several pictures from the same job to the Grafter WhatsApp number, add a sentence, and get caption options and branded images back there. The portal is only for account setup, billing, settings, and post history.
Is Grafter social media marketing for tradesmen?
Yes. Grafter is built for people who do the work themselves: builders, electricians, plumbers, roofers, kitchen fitters, landscapers, and other local trades. It turns the photos you already take into clear, professional posts without adding a content job to your day.
How do I post a job photo to Instagram without it looking unprofessional?
Choose the clearest finished-job photo, add one sentence about what you did and where, then let Grafter tighten the caption and prepare the image. You keep the facts and your voice; the post gets the polish.
Your next finished job is already content.
Send your pictures. See what the finished post looks like. Takes less time than writing the caption yourself would.
Try 5 posts free
Ask it
anything.
Grafter's not just there when you've got a photo. Ask what to post, where to post it, or why last week's post did nothing — it answers using your trade, your area and your actual posts. Not "10 tips for social media success" nonsense.