Start with the finish, not the tools
The strongest job photo usually arrives after the tools have gone away. Clear the obvious clutter, step back far enough to show the whole result, and take one photo straight on before taking detail shots.
You do not need a studio. You need the customer to see what changed. A clean, well-lit view of the finished work does more than a close-up of an expensive tool ever will.
Write the sentence you would say on site
Skip “another one done” and skip the long sales pitch. Say what you did, where you did it, and one detail that shows care. “Full kitchen fit-out in Headingley — oak worktops, new doors, and a cleaner run of lines” is enough to give the photo a story.
Specific beats clever. It helps a potential customer recognise their own job and gives local search context without forcing awkward keywords into the caption.
Make consistency do the selling
One good post is proof. A steady run of finished jobs is a reputation. Use the same straightforward tone each time, and keep the focus on the work rather than generic promises.