Grafter field notes
Useful marketing
for people on the tools.
Straightforward guides for sharing good work, getting found locally, and keeping your phone from becoming another job.
Job photos
How to post job photos without making them look unprofessional
A practical guide to choosing, cropping, and captioning finished-job photos so they build trust instead of looking rushed.
6 min read InstagramThe best times to post trade work on Instagram
A no-nonsense posting routine for builders and local trades who want to share finished work without living on their phone.
5 min read RoutineSocial media for tradesmen: a simple weekly routine
A realistic weekly rhythm for sharing your work, answering enquiries, and keeping marketing from taking over the job.
7 min read WorkflowWhy a WhatsApp social media tool makes sense for local trades
The case for a message-first way to turn job photos into social posts, without adding another complicated app to the van.
5 min read